The two platforms now have 28 and 26 million paying users, respectively, sources told the Wall Street Journal. The number of paying subscribers to the music streaming service of Apple Music has for the first time exceeded that of Spotify customers in the US. Music is displayed on the screen of a computer on Apin Paris, France. PARIS, FRANCE - APRIL 08: In this photo illustration, the logo of the music streaming platform Apple. The problems with the launch of Spotify HiFi may date back to June 2021 when Apple Music stole its thunder and launched Spatial Audio (with support for Dolby Atmos) and did so “at no additional cost” – meaning that it became just another feature for existing subscribers. So this was really a catch-up product for Spotify. Tidal and Deezer have had this for a number of years, as has Amazon. Spotify was far from the first to offer this boost in audio quality.
The longer they procrastinate and prevaricate, the narrower the window of opportunity to launch becomes. It often serves to paper over a crisis of confidence the company is experiencing.
Often the project is passed between different teams, reworked, watered down, reimagined, added to and subtracted from so much that it no longer shares very much of its DNA with that of the original proposal. It is effectively a form of limbo for ideas and products. Hollywood has a term for it – development hell. Well, 2021 ended and there was still no sign of HiFi. We wonder whether this will still be the case considering Apple is offering the best available audio quality to all subscribers, when it comes to Hi-Res music, for the same price.“Spotify HiFi will begin rolling out in select markets later this year, and we will have more details to share soon,” said Spotify. Unlike Apple Music, Spotify initially announced plan to take the Tidal route, and charge subscribers extra cash for the privilege of lossless audio. Spotify HiFi was announced all the way back in February 2021, promising to “deliver music in CD-quality, lossless audio to your device and Spotify Connect enabled speakers.” “We will of course update you here when we can.” But we don’t have timing details to share yet,” the company says on its Spotify Community website. We feel the same, and we’re excited to deliver a Spotify HiFi experience to Premium users in the future.
“We know that HiFi quality audio is important to you. The company says it is still working on the feature, but isn’t ready to say when it’ll launch. Now Spotify has offered an update, of sorts, by saying there’s nothing to update.
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